A minor joke turned into a identify and a mantra for Ontario County’s most recent craft brewery.
WeBe Brewing, located in the town of Geneva, is a reflection of the shared passion for spouse and wife, Dan and Colleen Lieberg.
WeBe, 796 Pre Emption Highway, formally opens at 11 a.m. Saturday with a daylong celebration showcasing beer, meals trucks and reside music. It will be Ontario County’s 14th brewery.
“It started as a little pun, like, ‘We be drinking.’ And then it turned into a title,” Dan reported. “It has a that means powering it. We is about supporting the community and getting a part of the local community. And Be is about being your personal self and currently being unique. The purpose that WeBe is 1 phrase is to display that there is no division among the neighborhood and becoming an particular person.”
(Simply because Dan will be asked this problem a million moments, you can inform he is had some follow.)
Colleen said they want the brewery to be inviting and Dan mentioned, “We welcome all people.” The 11,000-square-foot building features a 10-barrel brewhouse and plenty of fermentation capacity to contract brew for other accounts, which they reported they will go after. The room incorporates 10,000 sq. toes powering the creating that will be reworked into an outside beer yard this summer time.
The creating previously housed an car mechanic and the brewhouse is in the location formerly occupied by the company bays. The tasting room will include things like a small kitchen area in the in the vicinity of long run. It will feature soups, salads and pretzels.
The few, married 5 a long time, reported beer brought them closer alongside one another and it began when Colleen’s brother bought Dan a homebrew package.
“We equally fell in really like with the process,” Dan explained. “It turned an habit. We were up late evenings looking at YouTube videos and trying to make our expertise greater. It just became a massive enthusiasm.”
Colleen known as it earning “gross sales calls.” They equipped their close friends with their creations and sought feed-back.
“We have been obtaining phone calls, ‘Can we get much more of that beer?’ ” Dan claimed. “We couldn’t even offer ample. We ended up building beer out of our kitchen area.”
“People would go, ‘Hey, can you make us a peanut butter cup beer?’” Colleen added. “We would occur up with a recipe and give it a go. We just could not keep up.”
They carry on to do the job entire-time work. Colleen, 31, a Webster native, is an office manager for a authentic estate corporation, and Dan, 31, a Geneva indigenous, works for a Swiss chocolate firm.
They wrapped up construction on the house in 364 days. The Liebergs worked with regional Mennonites for the bar top rated. It seems to be like wood, but is really sandstone from a quarry the Mennonites own in Wisconsin, Dan explained.
The Liebergs program to have 6 flagship beers amongst the 12 they hope to have on tap before long. They strategy to open with two India pale ales, a chipotle porter, a Hefeweizen, a Scotch ale, and a Belgian-style wit. There is an early emphasis on Belgian variations.
The farm brewery license permits them to also characteristic other New York state-created beers and ciders.
They employed Colin Brumstead as head brewer. Brumstead labored at Ithaca Beer for the past three many years. “He is a good addition to our workforce,” Colleen mentioned.
Brumsted pays close attention to the chemistry and science of beer. The brewing area includes a different lab in which he can test for factors this sort of as the wellness of the yeast.
“I like making my own recipes,” Brumsted claimed. “It really is not a thing I bought to do at a significant location, so it can be good to go onto a smaller location.”
“I necessarily mean, my boss is the very same age as me,” he added with a hearty chuckle.
The brewery is all about sharing their passion for beer with the community, but it can be also a way for them to improve closer alongside one another.
“We’re nonetheless young,” Dan stated. “If we never do it now, we’ll be looking again with regrets for the relaxation of our lives.”
“I are unable to wait to let individuals in and share our tough function with them,” Colleen reported.